Welcome to the 24 Karat

Company History

It all started in 1990 when Jean-Roch Breton, at the time owner of a hotel building, decided to design a chemist with a car polish that would at last meet their needs. It took a year to find the formula that pleased him and take his first steps in the field.

In 1992, his company Lelou Products Inc., located in Bishopton Estrie, launched its first product, the centerpiece of its range map, car wax. Over the years, the company has grown to become what it is today. Its policy of customer satisfaction and the process of direct marketing in shopping centers have quickly grown product awareness.

The company now has a range of five (5) outstanding products including: car wax, soap, wax, restaurateur, and while the cleaner the ultimate wax. Up to date Lelou products served over 250,000 customers across the country which is evidence of the excellent quality of its products.
The company is today present in over 500 outlets spread across Quebec, the Maritimes, part of Ontario and Alberta.